Phân tích essay "In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?" IELTS WRITING TASK 2 (Cambridge 16 Test 2 Writing Task 2)

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Bên cạnh phân tích đề thi thật task 1 viết thư của IELTS GENERAL được sửa rất kĩ bởi giáo viên cho bạn học sinh đã đi thi ngày đó và đạt 6.0 nhé, IELTS TUTOR hướng dẫn Phân tích essay "In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?" IELTS WRITING TASK 2 (Cambridge 16 Test 2 Writing Task 2)

I. Đề bài

In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

II. Từ vựng

III. Phân tích

IELTS TUTOR lưu ý:

  • Dạng 2 question thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé.
  • Dạng 2 question có thể bố cục bài như sau:
    • Body 1: Trả lời câu hỏi 1 Why is this? 
      • Main idea 1: By advertising something new, brands can increase their chances of staying ahead of their competitors. >> IELTS TUTOR gợi ý Phân biệt INCREASE động từ & INCREASE danh từ 
        • Supporting idea: 
          • People are always interested in the most trendy or latest products which are presumably better and innovative than the ones they already got. 
          • Emphasizing the newer qualities of the product really gives companies that edge they need so it’s a positive development, from a businesses perspective of course.
        • Example: 
          • For instance, Apple will always market its new products as the best possible version of the same. >> IELTS TUTOR hướng dẫn Cách dùng cụm "for instance" tiếng anh
          • If they are advertising a new iPad, then it will be featured as the new generation of iPad with all the flashy upgrades.
      • Main idea 2: They are hoping to incentivize increased consumer demand.
        • Supporting idea: One of the chief principles of business is that products must meet a real consumer need and, ideally, be unique in some way. (IELTS TUTOR gợi ý cách diễn đạt khác: The key reason is to make people buy the stuff, compelling them into this belief that it is better to get that latest version of the same products because it’s new)
        • Example: For example, advertising for the electronic vehicles made by Tesla highlights that they are different from traditional automobiles, and this offers novel benefits for the environment and the individual motorist >> IELTS TUTOR hướng dẫn Cách dùng tính từ "individual" tiếng anh
    • Body 2: Trả lời câu hỏi 2 Do you think it is a positive or negative development? - NEGATIVE
      • Main idea 1:  Customers usually are tricked into buying the products they don’t actually need due to this advertising which focuses on the new features.
        • Supporting idea:
        • Example: 
      • Main idea 2: Most companies framing their products as new in some aspect are actually attempting to mislead the public. >> IELTS TUTOR gợi ý Paraphrase từ "factor/aspect" (Diễn đạt "tiêu chí" tiếng anh)
        • Supporting idea:
        • Example: 

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