Phân tích "Customers are faced with increasing number of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?" IELTS WRITING TASK 2

Bên cạnh Phân tích bài essay về "The number of visitors in the UK" IELTS WRITING TASK 1 (table), IELTS TUTOR hướng dẫn Phân tích "Customers are faced with increasing number of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?" IELTS WRITING TASK 2.

Customers are faced with increasing number of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements? What measures can be taken to protect them?

IELTS TUTOR lưu ý:

• Dạng 2 question thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé.
• Dạng 2 question có thể bố cục bài như sau:
  • Body 1: Trả lời câu hỏi 1 
    • Main idea 1: It is the influence of marketing that leads us to buy products in order to stay up to date with the latest fashions or own the newest high-status device. >> IELTS TUTOR hướng dẫn cách dùng "so that / in order that / so as to / in order to" tiếng anh
      • Supporting idea: 
        • The audiences are tempted to buy it in the hope that they can become participants of a fad.
        • They might not need to make purchases frequently, but advertising spurs them to do so. 
      • Example: 
        • It is not uncommon that cell phone users replace their phones every year, although the phone they have abandoned is still in usable conditions. 
        • Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing. 
    • Main idea 2: Advertisers are excellent at tricking consumers into believing that their products can make them happy >> IELTS TUTOR hướng dẫn từ a đến z cách phân biệt customers và clients
      • Supporting idea: They do this by depicting the lives consumers want to live and the people consumers want to become. >> IELTS TUTOR lưu ý Cách dùng động từ "live" tiếng anh 
      • Example: 
  • Body 2: Trả lời câu hỏi 2 
    • Main idea 1: What consumers can do to protect themselves from false advertisements is to develop an understanding of the product that they are searching for and how this product is valued.
      • Supporting idea: Take our real needs into account and find out detailed information about commodities before any decision of purchase >> IELTS TUTOR Giải thích phrasal verb: find out
      • Example: 
    • Main idea 2: regulators can issue and implement regulations to exert more control over advertisement content, or to limit the time allocated to commercial content. >> IELTS TUTOR lưu ý Cách dùng động từ "issue" tiếng anh 
      • Supporting idea:
        • Ones with false claims about products' properties should be banned.
        • Prevent consumers from being exposed to unreliable ads.
      • Example: 

IELTS TUTOR gợi ý bài tham khảo:

In today’s consumer-driven society, people are constantly bombarded with (engulfed by / overwhelmed by / flooded with) commercial messages (thông điệp quảng cáo – advertising content intended to promote a product) from competing brands. This essay will examine the extent to which advertisements shape consumer behavior and suggest potential safeguards against misleading promotions.

To a large degree, modern consumers are heavily swayed (bị ảnh hưởng mạnh – strongly influenced) by advertising. Firstly, companies skillfully exploit our desire to keep pace with the latest trends. Through high-budget, emotionally charged advertisements (quảng cáo chi tiêu cao và cảm xúc) featuring celebrities and aspirational lifestyles, they create an illusion that owning a new product can elevate one's social status. For example, many smartphone users replace their devices annually not due to necessity but to follow the hype. Secondly, advertising agencies (công ty quảng cáo – firms that design and produce ads) use psychologically manipulative tactics (chiến thuật thao túng tâm lý) to equate consumption with happiness. Viewers are shown idealized scenarios where life appears more fulfilling with a particular brand, leading them to associate self-worth with material goods.>> tham khảo CẦN VIẾT & THU ÂM BAO NHIÊU BÀI ĐỂ ĐẠT 8.0 SPEAKING & 7.0 WRITING?

To combat the undue influence of advertising, both consumers and authorities must take action. On the consumer side, people should adopt a more discerning mindset (cách suy nghĩ sáng suốt hơn – critical thinking when evaluating ads), distinguishing genuine needs from artificially created desires. Conducting thorough research and comparing alternatives can help avoid impulsive purchases. On the institutional side, regulatory bodies (cơ quan quản lý – government entities that oversee advertising practices) should tighten oversight (thắt chặt giám sát) on ad content. For instance, commercials with exaggerated or deceptive claims should face stringent penalties (hình phạt nghiêm khắc) or be removed from public platforms altogether.

In conclusion, while advertising exerts a powerful influence on consumer choices, awareness-building efforts and tighter regulations can mitigate its adverse effects.

Example with Synonyms & Antonyms

Word: bombarded with

• IELTS TUTOR xét ví dụ: In today’s consumer-driven society, people are constantly bombarded with commercial messages from competing brands.

• Synonyms: overwhelmed with, engulfed by, inundated with

• Antonyms: shielded from, protected from, insulated from

Difficult Grammar Structures with Translation

1. It is not uncommon that + clause
   → It is not uncommon that cell phone users replace their phones every year...
   → Không hiếm trường hợp người dùng điện thoại thay máy mỗi năm...

2. While + clause, clause (concession)
   → While advertising exerts a powerful influence on consumer choices, awareness-building efforts and tighter regulations can mitigate its adverse effects.
   → Dù quảng cáo ảnh hưởng mạnh đến quyết định của người tiêu dùng, nhưng các nỗ lực nâng cao nhận thức và siết chặt quy định có thể giảm thiểu tác động tiêu cực.

3. Not due to + noun, but to + noun (parallel comparison structure)
   → Not due to necessity but to follow the hype
   → Không phải do cần thiết mà do chạy theo xu hướng

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